BRANDING BLUEPRINT
Unlock the full potential of your personal brand.
Collaborate directly with me to define your unique story, values, and voice, laying the foundation for a compelling brand narrative. In three working sessions (2.5 – 3 hours each), we clarify key elements: messaging, design and offerings to create a cohesive and authentic brand identity.
Session 1: Messaging Mastery
During this session, we’ll dive deep into defining your personal brand. We’ll explore questions like:
- What is your unique story, and how does it shape your brand?
- What values do you want to communicate through your brand?
- What tone and language best represent your personality and resonate with your audience?
- What are the key messages that encapsulate your brand, which can be used across all written materials?
- What type of content will best showcase your brand and engage your audience?
By the end of this session, you’ll have a clear understanding of your personal brand and how to communicate it effectively, as well as copy that can be implement in bios, website content, presentations and more.
In this session, we’ll focus on bringing your brand to life visually. Together, we’ll:
- Explore different fonts, colors, and styles that align with your brand’s personality and messaging.
- Create a cohesive look and feel for your brand that can be applied to various platforms, including social media and your website.
- Develop patterns and elements that enhance your brand’s visual identity.
- If needed, we can also work on designing a logo that captures the essence of your brand.
By the end of this session, you’ll have a set of visual assets that reflect your brand’s identity and will leave a lasting impression on your audience.
Session 3: Offerings Optimization
During our final session, we’ll focus on defining your offerings and refining your business strategy. We’ll:
- Identify the core offerings you want to provide to your audience, considering both entry-level options and premium services.
- Define your ideal customer personas to ensure your offerings align with their needs and preferences.
- Develop pricing strategies for your offerings, considering the value you provide and your target audience’s willingness to pay.
By the end of this session, you’ll have a clear roadmap for your offerings and a solid understanding of how to attract and retain your ideal customers.
INVESTMENT: $5K